The following was written a number of years ago to guide the planning, design, and operation
of Intrawest destinations resorts. It was our answer to the question - "What is an Intrawest resort?"
"It is a place if renewal, rejuvenation and redefinition. It is where, with clear and open mind in a natural
setting, we can cultivate friendships and strengthen relationships between generations of family."
"It is a place where we can take ownership of an environmentally sensitive and caring value system and
generally, experience our world in its best light."
"It is a place of learning, where we empower ourselves and our young with a burning desire to know all
that we can and, at the same time, come to appreciate that we know so little. It is a place where the pressures
and compromises of everyday living are cleared away so that new knowledge, insight and wisdom can be indelibly
imprinted."
"It is a romantic place - where the excitement, inspiration and even ecstasy connected with places of such
mystical beauty can be savored and shared."
"It is an adrenaline place - a place where Nature can challenge our physical ability and endurance and
where we can choose to take ourselves to the limit."
"It is a healthy place - where idyllic days are measured by sunrises and sunsets over mountains, trees,
lakes, and white sand beaches."
"It is a people place - a quaint walking village filled with things to see and do every waking hour - a
proudly local place authentic to the history, traditions and customs of the region and a place that shows
a reverence for its natural setting."
"It is a place with charm and a generosity of spirit that invites us to return again and again. Most of all,
it is a place where we can live life to the fullest, a magnet that irresistibly draws us back to ourselves."
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